by highprob on April 25th, 2006, 11:00 am
Several years ago, we did a study of 21 salespeople who strongly believed that it was very important to leave voice mail messages when prospecting. I don’t have their exact statistics handy, but what follows are close enough for our purposes.
On average:
They got one return call for every 200 + voice mail messages (VMM) that they left.
They sold about 1/3 of the people that called them back. Therefore, about 1 in 600 VMMs resulted in a new customer.
The average of that group’s sales for the six months that we tracked them was 29% lower than the average of all salespeople in their companies.
The best of them was only about 4% lower than the average salesperson in his company.
I am not saying it’s impossible, because we actually know one person that had an excellent call back rate from VMMs – about 1 in 16. We recorded her calling sessions several times, tried to analyze them, and many people tried to emulate her – without success.
That was before we tabulated the results of her calls. None of the people that returned her calls bought the product she offered in her VMM.