by Jacques Werth

It is very difficult to hit a baseball, thrown at over 80 miles per hour, with a regulation sized bat.  You get to swing the bat at the ball up to three times, each time you get up to bat.  If you get a hit one out of every four times at bat, that’s up to twelve attempts to hit the ball.  Almost any team will pay you $2,000,000 a year to do that.  You also get a three month vacation and free coaching.  If you can get a hit one out of every three times you go to bat, you can make upwards of $5,000,000 per year.  That is the sports entertainment business.

In most other businesses, salespeople only make about $165,000 per year to sell one out of four prospects.  On average they get about 4 attempts to sell each prospect.   Salespeople who sell three out of four prospects and only need to make 2 attempts per prospect, often make upwards of $700,000 – and they have to pay for their own coaching.  However, it’s a lot easier than hitting a baseball.