by Jacques Werth
Gary Boye, a top sales trainer from Buffalo, NY once told me, “I teach salespeople to ask their prospects, ‘Do you like the carpet?’ or ‘Do you like the flooring?’ Only about 10% will ask that question. Have you encountered that problem?”
I said, “Yes, I have. We teach salespeople to ask, ‘Is this something you want?’ It’s a simple and direct question, but almost half have trouble asking it. I don’t know why.”