Once upon a time in June of 2024, I had unknowingly ingested a little too much “hopium” and, with my co-captain Carl Ingalls, embarked on a LinkedIn marketing journey with a local firm. We were seeking a LinkedIn strategy, and while their proprietary marketing language would perhaps not be in perfect alignment with HPS, maybe it would be good enough. Believing we weren’t all that skilled at marketing, and they were experts, what could go wrong?
Now for good measure, and also good fable, we were combining outsourcing to non-HPSers with more than a dash or two of automation to the mix as well. And then, the automation invited a number of LinkedIn members aboard the ship for the shakedown voyage. I will leave it up to you dear reader to imagine what has transpired thus far, but for you Odyssey fans, Syrens and Whirlpools and Sea Monsters, oh my.
“Sometimes you win, sometimes you learn.” John C Maxwell
Everyone survived the shipwreck thankfully, and in hindsight we noticed one key HPS core ingredient missing in our thinking. And this series was born from the wreckage.
This missing core HPS ingredient was having the mindset of Objective Inquiry, which when scripted for scenarios like this would read, “Is It Really?” We should have asked ourselves, “Is It Really HPS or close enough?” and we should have asked it early and often.
In the first ever of this series, Is It Really?, we will discuss and share brand new and powerful insights about our old friend and occasional unintended nemesis, “Interested”. And no, it’s not really a poison word.
It seems no matter how long or short our High Prob tenure might be, no other singular word is as universally spoken, thought and written, yet so often entirely misunderstood. And misunderstandings, generally, are bad for business and sales. There are simple ways to avoid many of these misunderstandings. “Is It Really?” is one of them.
While the HPS book and the originators of HPS very often categorically dismiss the use of “Interested”, this universal assumption about “interest” can too easily obstruct the non-judgmental human to human interaction which is a core principle of HPS.
“Interest” and its variants are used by sellers, buyers, and shoppers in every stage of the buying cycle and throughout the marketplace. The definition and intention behind “interest” can be as varied and mysterious as the stars in the night sky.
On this fully interactive Zoom call, we will review this challenging word and its contexts, discuss real-world examples of how and when it is used, and share new insights and discoveries on how to hear the word and how best to engage with an interested prospect using the HPS system.
As a bonus, we will also share a preview of an upcoming mini-course on who are these more-than-interested High Probability Prospects in the marketplace and how to see them in plain sight.
If you’re interested in understanding and maximizing “interest” in HPS or in your business, join us on our next HPS Community Forum meeting.
Thursday 15 August 2024 on Zoom at 9:30 AM (USA Eastern Time).
