Topic: Why Do We Prefer Calling Friends and Referrals?
Recorded Thursday 29 January 2026 on Zoom
Length 1hr 28min
Includes video recording, transcript, and chat. View or download.
Cost: $25 USD
We’ve noticed that many salespeople feel much more comfortable calling friends, reconnecting with past contacts, or relying on referrals. In fact, in fields like financial services and real estate, people starting out are often expected by their employers to approach only their so-called “Warm Market,” which is mostly family and friends.
$25.00
